ALFA acts responsibly in making products and providing services, as well as in its packaging design and marketing campaigns. 100% of the Sigma’s packaging and labels provide all the nutritional information required by law in each country where it operates, as well as instructions on proper handling and disposal, especially those that may have a social or environmental impact.
Sigma abides by and measures its advertising aimed at children in accordance with the Self-Regulation Code for Advertising of Foods and Non-Alcoholic Beverages (PABI Code), as well as the initiative promoted by CONMEXICO, which promotes the placement of front labels in food packaging, in order to promote a broader awareness of nutrition. The Company is also a signatory of the National Agreement for Food Health Strategy to combat overweight and obesity in Mexico.
Marketing by ALFA’s remaining companies does not require this level of detail, since they sell products for industrial use. None of ALFA’s companies sell banned products, or are the subject of discussion among their stakeholders, or a topic of debate in public opinion.
Protection of information
In 2010, Mexico enacted a new Federal Law on the Protection of Personal Data. ALFA has taken actions to ensure full compliance in all its operations, reinforcing the controls that were already in place.
Thanks to this effort, in 2016, there were no substantial fines, incidents or complaints of this kind in any of ALFA’s businesses.
Customer Satisfaction Surveys
ALFA’s companies measure customer satisfaction through several processes, such as the complaint and suggestion hotlines, telephone and e-mail surveys, web page forms, face-to-face meetings, customer visits, and others.
|AVERAGE GRADE OBTAINED